Terms of Service

Last updated: May 2026

Agreement

These terms apply to the websites operated by Urthly Ltd ("we", "us", "our"), including urthly.co.uk and urthly.digital, and to the Urthly Managed Website service unless we agree different terms with you in writing.

Urthly Digital is a business-to-business service for companies, sole traders, charities and other organisations. By applying for or using the service, you confirm that you are acting for a business or organisation and have authority to accept these terms.

Our Services

Urthly Digital provides custom website design, copywriting, build, hosting, support, professional SEO setup, analytics setup, conversion tracking, legal page generation and ongoing website management. We can build websites for service businesses, ecommerce ideas, booking journeys, client portals and other website-led workflows.

If a request becomes closer to bespoke software, a complex integration, paid advertising management or a materially larger build than the managed website service, we will agree the scope separately before you approve the work.

Application, Approval and Payment

There is no setup fee for the Urthly Managed Website service. We may build an initial version of your website before you pay. You are not required to start a paid subscription unless you approve the website, ask us to launch it, complete checkout, or otherwise confirm in writing that you want to proceed.

Once approved, the managed subscription starts at the price shown at checkout or in your written agreement. The current public price is £349 per month. Taxes, payment fees and currency handling are shown or handled by Stripe where applicable.

The managed subscription has a six-month minimum term from approval. After the minimum term, it continues monthly unless cancelled in line with these terms.

Fully Managed Service

Fully managed means we handle the technical website work for you: hosting, SSL, uptime monitoring, technical fixes, reasonable content updates, page improvements, analytics checks, conversion tracking, privacy-conscious tracking setup, professional SEO implementation and launch support.

The plan includes up to 10 standard website update requests per month. Most standard requests are completed within 72 business hours. Examples include text edits, image swaps, service updates, small layout changes, new testimonials, pricing edits and contact detail changes.

Larger work such as new page sets, ecommerce configuration, booking workflows, custom integrations, major redesigns, bulk content work or urgent campaigns may be scheduled into a delivery plan or quoted separately. Technical incidents that affect site availability or lead capture are prioritised separately from standard update requests.

Client Responsibilities

You are responsible for giving us accurate business information, approving content before launch, ensuring claims about your services are truthful, maintaining any required licences or professional registrations, and responding to reasonable requests for information.

You must not use the service for unlawful, harmful, misleading, abusive, infringing or spam-related activity. We may refuse or suspend work that creates legal, security, reputational or platform risk.

Ecommerce, Bookings and Payments

If we build ecommerce, payment, booking or enquiry flows for you, you remain responsible for your products, services, pricing, availability, fulfilment, customer terms, refunds, cancellation policies and customer service. Payment processing is provided by Stripe or another agreed provider under their own terms.

Third-party fees, payment processing charges, domain renewals, app subscriptions and advertising spend are not included unless expressly stated in writing.

SEO, Analytics and Marketing

We provide professional SEO strategy and implementation from day one, including technical SEO, metadata, structured data where appropriate, sitemap and indexing checks, performance-minded build decisions and page planning. SEO and marketing outcomes depend on competition, geography, budget, demand and other factors, so we do not guarantee rankings, traffic, leads or revenue.

The managed website plan includes Google Ads readiness, conversion tracking and practical marketing advice. Full Google Ads campaign management is not included in the public plan unless we agree it with you separately. Any ad spend is paid by you directly to the relevant advertising platform.

Ownership and Portability

You own the content, images, logos, brand assets, domain names and business information you provide to us. Urthly owns the platform, code, systems, tooling, reusable components, deployment workflows and know-how used to deliver the service.

If you leave after the minimum term, we will provide a reasonable export of your provided content, images, key website copy and SEO metadata so another provider can rebuild or migrate your website. Access to Urthly hosting, portal features, platform code and managed infrastructure ends when the service ends.

Billing, Cancellation and Refunds

Payments are processed through Stripe. You must keep a valid payment method on file while your subscription is active. If a payment fails, we may pause non-essential work, restrict portal access or suspend hosting after reasonable notice.

You may cancel after the six-month minimum term by giving at least 30 days' notice or by using the subscription tools we provide, where available. Cancellation during the minimum term does not remove your obligation to pay the remaining minimum-term fees unless we agree otherwise in writing.

Because we do not charge a setup fee and payment starts only after approval, subscription fees already paid are generally non-refundable except where required by law or where we have materially failed to provide the service and cannot reasonably fix the issue.

Data, Privacy and Compliance

We process personal data as described in our Privacy Policy. If we process data on behalf of your business through your website, we act as a processor for that data and you remain responsible for your own customer-facing privacy obligations.

You are responsible for ensuring that any customer communications, marketing lists, offers and customer-facing policies comply with UK GDPR, PECR and any laws that apply to your business.

Use of Our Websites and Portal

You may use our websites and portal to learn about our services, apply, manage your website, view analytics, submit requests and manage your subscription. You agree not to attempt unauthorised access, disrupt our systems, copy the platform, scrape data at scale, or use the service in a way that harms other users or our infrastructure.

Intellectual Property

All content on urthly.co.uk and urthly.digital, including text, design, logos, graphics and platform materials, is owned by Urthly Ltd or its licensors and is protected by UK copyright and intellectual property laws. You may not reproduce, distribute, reverse engineer or create derivative works from our platform or materials without written permission.

Limitation of Liability

We will provide the service with reasonable care and skill. To the fullest extent permitted by law, Urthly Ltd is not liable for indirect, incidental, consequential or loss-of-profit damages, loss of rankings, loss of advertising performance, third-party outages, platform decisions made by third parties, or issues caused by inaccurate information supplied to us.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.

Links to Third Parties

Our websites may contain links to external websites. We are not responsible for the content or practices of any linked third-party sites.

Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to These Terms

We may update these terms from time to time. Any changes will be posted on this page with an updated revision date. If a change materially affects an active subscription, we will take reasonable steps to notify affected clients.

Contact

If you have any questions about these terms, please contact us at hello@urthly.digital.